topImage

Participating in Intersec Dubai, Sunell Started the International Brand Combat 2017’

On January 22, 2017, the Intersec Dubai 2017 was ceremoniously held at Dubai International convention and exhibition center, UAE, and Sunell started the international brand combat in 2017. Sunell displayed the full range of star products and advanced technology. To expand the Middle East market, Sunell emphasized on exhibiting the front and back end of products and total solutions, and comprehensively interpreted the concept of ‘connecting more secured world’.


image


During the exhibition, Sunell focused on ‘connecting more secured world’ and exhibiting the total solutions of products as well. Sunell’s grand new generation DVR/NVR, with good compatibility and usability, have the unified underlying communication protocol, so Sunell can provide one-stop product solutions in true meaning. Among them, the safety management platform built on IMS fully supports the access and management of HD IPC/NVR and over coax DVR/HD DVR, etc, and supports the HD video access, real time preview and storage of Sunell’s newest H.265 12 megapixel/6 megapixel panoramic fish eye cameras, mini HD PTZ and astral class PTZ, etc. Besides, the platform supports the remote APP access, and brings the users much convenience.


image


Sunell’s thermal imaging camera, which once won the ‘national public security innovation award of 2015’, was of great concern. The product adopts 2-megapixel HD visible light telephoto lens. The functions of strong wind resisting and temperature detection are suitable for the panoramic surveillance and early fire warning in forest and other key prevention areas, etc.


image


Sunell has always actively conformed to the development of the times, and exhibited the 3D visualization data management system. With advanced SOA architecture, the system perfectly integrates to GIS, access control, alarm and multi sensing system, etc. and brought the visitors a quite different onsite experience.


image


Besides, the dynamic license plate recognition area attracted more visitors. Sunell’s brand new license plate recognition camera adopts high performance SoC chip and integrates the most outstanding algorithm in security industry. It responds very fast with high recognition accuracy rate (≥97% @speed≤50km/h). At present, the series of products have been widely used in the parking lots and urban roads surveillance in England, Italy, Netherlands, Spain and other countries all over the world.


image


Since starting the international brand strategy in overseas market in 2007, Sunell has always insisted on the market concept of ‘customer oriented’, and provided excellent customized service. And in 2016, Sunell continuously strengthened the overseas brand matrix for new breakthroughs. Up to now, Sunell’s brand markets have increased to 32 countries and districts, the products have been sold out to 93 countries and districts, and the international brand sales cover 30% of the total sales amount.


image


Mr. Nicky Gao, the international sales director, deeply explained Sunell’s global brand strategy, and emphasized that only actively adapted to the globalization, could a company continue to go forward.

If the international brand strategy is a war without smoke of gunpowder, Sunell already blew horns and beat drums in 2016. Ms. Ann Wu, the general manager, expressed: “in 2017, Sunell, as a vigorous pine, will be much steady, open and confident. Cloud flying is still calm, and Sunell has full confidence in the prospects of brand globalization. ”


image